Webinar instructions will be emailed before the date of the webinar.

Please log into the webinar 15 – 30 minutes before start time.

Tuesday, July 13, 2021
1:00 – 4:30 pm CDT (incl. two 15-min. breaks)

Presented by
Kim Eierman, Founder of EcoBeneficial LLC

Getting clear about native, nonnative, naturalized and invasive plants
Using straight species plants vs. native cultivars (nativars) – pros and cons
Exploring genetic diversity, ecoregions and local ecotype plants
Understanding plant reproduction requirements
(self-fertile species vs. plants that need partners)
Using aggressive natives in the landscape
(stoniferous, rhizomatous and prolific self-seeding plants)
Plant selection considerations for wildlife and ecosystem health

Webinar Instructions

All attendees must log-on through their own email – attendees may not watch together if they wish to earn continuing education credit. HalfMoon Education Inc. must be able to prove attendance if either the attendee or HalfMoon Education Inc. is audited.

Certificates of completion can be downloaded in PDF form upon passing a short quiz. A link to the quiz will be sent to each qualifying attendee immediately after the webinar. The certificate can be downloaded from the Results page of the quiz upon scoring 80% or higher.

Webinars are presented via GoToWebinar, an easy-to-use application that can be run on most systems and tablets. Instructions and login information will be provided in an email sent close to the date of the webinar. It is highly recommended that you download, install and test the application before the webinar begins by clicking on the link in the email.

GoToWebinar App requirements:
Windows 7 – 10 or Mac OSX Mavericks (10.9) – macOS Catalina (10.15)

Web Browser:
The two most recent version of the following browsers:
Google Chrome, Mozilla Firefox, Apple Safari, Microsoft Edge
Internet Explorer v11 (or later) with Flash enabled

Internet connection:
 Minimum of 1Mbps       Hardware: 2GB RAM or more

For more information, visit the Support section at


Professional Engineers:
3.0 PDHs

3.0 HSW CE Hours

AIA:   (AIA credits only available for attending live Webinar)
3.0 LU| HSW

Landscape Architects:
3.0 HSW CE Hours

LA CES:   (LA CES credits only available for attending live Webinar) 
3.0 HSW PDHs

Continuing Education Credit Information

Individual courses for engineers and architects are not subject to pre-approval. HalfMoon Education does not apply for landscape courses in FL, NC, and NJ or land surveyor courses in FL, KS, NJ, TN and TX, unless expressly stated.

HalfMoon Education Certifying Entities
American Institute of Architects Continuing Education System (No. J885)
International Code Council (No. 1232)
Landscape Architect Continuing Education System
American Institute of Certified Planners (AICP)
Boards of Engineering: Florida (No. 0004647), Indiana (License No. CE21700059),
Maryland, New Jersey (Approval No. 24GP00000700), North Carolina (No. S-0130),
and North Dakota.
Course-by-Course Providers:
Association of State Floodplain Managers
International Society of Arboriculture
Society of American Foresters

HalfMoon Education is deemed a New York-approved continuing education provider for engineers, architects, and landscape architects via its registration with the American Institute of Architects Continuing Education System (Regulations of the Commissioner §68.14(i)(2), §69.6(i)(2), and §79-1.5(i)(2)).

Completion certificates will be awarded to participants who complete this event, respond to prompts, and earn a passing score (80%) on the quiz that follows the presentation (multiple attempts allowed).


Kim Eierman, CH, AOLCP

Founder of EcoBeneficial LLC

Ms. Eierman is an environmental horticulturist and ecological landscape designer specializing in native plants. Based in New York, Ms. Eierman teaches at the New York Botanical Garden, Brooklyn Botanic Garden, The Native Plant Center, School and several other institutions. She is an active speaker nationwide on many ecological landscape topics. Ms. Eierman also provides horticultural consulting and landscape design services to landscape architects and designers, homeowners, municipalities, and commercial clients. In addition to being a certified horticulturist through the American Society for Horticultural Science, she is an accredited Organic Landcare Professional, a steering committee member of The Native Plant Center, and a member of The Ecological Landscape Alliance and Garden Communicators International. Ms. Eierman is the author of the book, The Pollinator Victory Garden: Win the War on Pollinator Decline with Ecological Gardening.

AIA Info

AIA Provider Statement:

HalfMoon Education Inc. is a registered provider of AIA-approved continuing education under Provider Number J885. All registered AIA/CES Providers must comply with the AIA Standards for Continuing Education Programs. Any questions or concerns about this provider of learning program may be sent to AIA/CES ( or (800) AIA 3837, Option 3).

This learning program is registered with AIA/CES for continuing professional education. As such, it does not include content that may be deemed or construed to be an approval or endorsement by the AIA of any material of construction or any method or manner of handling, using, distributing, or dealing in any material or product.

AIA continuing education credit has been reviewed and approved by AIA/CES. Learners must complete the entire learning program to receive continuing education credit. AIA continuing education Learning Units earned upon completion of this course will be reported to AIA/CES for AIA members. Certificates of Completion for both AIA members and non-AIA members are available upon request.

Course Title: Deep Dive into Native Plant Selection Best Practices

Delivery Method: Live Online

Course Description: This course examines the the differences between native, nonnative, naturalized and invasive plant species and straight species plants versus native cultivars. The course explores genetic diversity, plant reproduction, using aggressive native plants, and plant selection.

Learning Objectives:

Learning Objective 1:
Learners will be able to differentiate native, nonnative, naturalized and invasive plants, and they will be able to discuss the pros and cons of straight species plants native cultivars.

Learning Objective 2:
Learners will be able to discuss genetic diversity, ecoregions, and local ecotype plants in the context of plant selection criteria.

Learning Objective 3:
Learners will be able to explain plant reproduction requirements for both self-fertile species and plants that need partners.

Learning Objective 4:
Learners will be able to make informed decisions on the use of aggressive native plants in the landscape, and they will be able to make plant decisions that focus on wildlife habitat and ecosystem health.

LUs: 3.0                                                                                              LU Type: LU|HSWs.

Prerequisites: An understanding and appreciation for environmental and plant biodiversity and understanding of the harm caused by invasive plant species.

Advance Preparation: None

Program Level: Intermediate

Course Expiration Date:  05/04/2024

Complaint Resolution Policy:

Complaints regarding this course can be emailed to or by calling (715) 835-5900. A HalfMoon Education representative will respond within 72 hours to resolve the complaint, which will include, but not limited to, access to another CE activity at no or reduced cost or a full or partial refund. Each instance will be resolved on a case-by-case situation.