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Registration:                    8:30 – 9:00 am

Morning Session:             9:00 am – 12:15 pm

Lunch (On your own):       12:15 – 1:15 pm

Afternoon Session:           1:15 – 4:40 pm

U.S. Trademark Searches, Enforcement and Policing

   Searching US trademarks

      • Reasons to conduct a trademark search

      • Types of trademark registrability searches

      • Identifying elements of the mark to search

      • Policing and enforcing US Trademarks

      • Using the Internet to police a trademark

      • Consequences of failure to police a trademark

      • Using cancellations and oppositions as an enforcement strategy

      • Using the courts as an enforcement strategy

Preparing and Prosecuting US Trademark Applications

   Preparing to file online with the U.S. Patent Trademark Office

   Identifying the mark, the owner and the goods and services

      • Making claims of use

      • Handling special issues

      • Addressing distinctiveness

   Filing the application

      • Responding to office actions and the challenges of online responses

      • Overcoming objections of examiner

      • Likelihood of confusion

      • Functionality

      • Options after a final refusal

      • Maintaining and renewing the registration

European Community Registration (CTM) Workshop

   Current status of CTM law

   Advantages and disadvantages

   Developing a CTM registration strategy

   Searching and clearance

   Community trademark prosecution

      • Preparing the application

      • Filing the application

      • Post-filing procedures

      • Registration or refusal

   Renewal Transfer of CTM rights

   Marking and use Infringement

Madrid Agreement/Protocol Registration Workshop

   Current status of Madrid system


   Developing a registration strategy

   Searching and clearance

   Madrid system prosecution

      • Preparing the application

      • Filing the application

      • Post-filing procedures

      • Registration or refusal


   Transfer of rights

   Marking and use



Florida Attorneys and Paralegals
     7.5 CLE Credits

Florida Attorney Certification Credits
     7.5 Intellectual Property Law
     7.5 International Law

Continuing Education Credit Information

This seminar is open to the public and is approved by The Florida Bar for 7.5 CLE credits. This program has been certificated for 7.5 credits in Intellectual Property Law and 7.5 credits in International Law.

The Florida Bar approval qualifies this program for 7.5 CLE credits for Florida paralegals.

Attendance will be monitored, and attendance certificates will be available after the seminar for most individuals who complete the entire event. Attendance certificates not available at the seminar will be mailed to participants within fifteen business days.


Mary Frances Love

Aspire, IP – Colorado and the District of Columbia Trademark Group LeaderMs. Love is an attorney, public speaker and educator with over 20 years of experience in counseling clients on all matters of intellectual property law. Ms. Love is responsible for building the trademark practice for Aspire IP, where she handles counseling, prosecution of trademark applications and trademark litigation including matters before the Trademark Trial and Appeal Board. She also assists foreign and domestic clients on trademark selection and enforcement, and she counsels clients on the full spectrum of trademark and copyright issues, including unfair competition, trade dress, trade secret and Internet disputes. Ms. Love works with clients across a broad range of industries, handling all domestic and international trademark and copyright needs for many multinational corporations. Among her career highlights are nine years of counseling a leading plumbing and building materials distribution company headquartered in Virginia, which included being responsible for the entire trademark portfolio for the company’s online platform. Ms. Love also handled the full U.S. and foreign docket for a major pharmaceutical company, including search and opinion work and a global trademark portfolio covering approximately 50 countries.